the chocolate peanut butter gallery

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Askinosie Chocolate Giveaway (!!!)

December 9th, 2010

If you’re a regular reader, you’ve heard me rave about small-batch bean-to-bar chocolate maker, Askinosie Chocolate a whole lot. Now I get to share the goods! I’m excited to have the opportunity not only to share their amazing chocolate with you but also to really give you the full story on why I love this company so much – as opposed to writing my usual chocolate-coma-induced “Mmmmms”.

At this point, I have a nice little history with Askinosie Chocolate. They were one of the first companies to reach out to me after I started this blog and before I knew it we were working together on some super-fun design projects. They let me design a jar of itty bars, a really cool wood-burned Peppermint Bark Box, tubes for Cocoa Nibs & Powder and most recently, a jar of ridiculously good Chocolate Hazelnut Spread.

Since we’ve known each other, they’ve visited the NY area (from Missouri) a few times for the Fancy Food Show. We’ve run around the show with them and even had some fun adventures like food truck stalking and epic cupcake tastings.

In October of last year, we got to visit them at their home-base in Missouri and Shawn Askinosie even helped Taste Tester set up his proposal right in their chocolate factory! My “chocolate and peanut butter” ring even came out of their chocolate cooling tunnel. How adorable is that?


After the proposal, we spent the rest of an already exciting week working the line in the chocolate factory. We learned the ins and outs of their bean-to-bar process. Here we are roasting some cocoa beans. I had already had plenty of experience eating their chocolate and this trip gave me a new appreciation for it, after seeing how much work went into each delicious little bite.

Patrick and me

Aside from the wonderful experiences they’ve brought to me personally, they’ve done a lot for others both in their local community and across the globe. Here’s a quick summary of each of their amazing programs. They are truly incredible and inspiring efforts.

Chocolate University
Shawn started a program called Chocolate University where he teaches “children and teens in our neighborhood about topics related to our business: direct trade, sustainability, and entrepreneurship.” They recently took a group of high schoolers to Tanzania to source beans for their latest bar and even raised money to build a well for the community while they were there. Read more here.

Here’s Shawn (bottom left) with the group of students he travelled with:

Here’s Shawn talking to the locals:

And here’s a child taking a sip of water from the deep water well they built while on their bean-sourcing trip to Tanzania. Pretty awesome.

A Stake in the Outcome
As if that wasn’t nice enough, Shawn personally travels to all of the farms where he sources his cocoa beans to meet with the farmers. If you follow Askinosie Chocolate on facebook you can catch the amazing photos they post from their trips. By sharing 10% of the net profits made from their chocolate, he pays the respective farmers higher than fair-trade prices. He also works with them directly, which is unique since most other companies do not. They do this to achieve the best taste, to be able to trace their chocolate and to be fair to the farmers. Read more here.

Lost and Found
Shawn co-founded this organization which aims to help counsel children to cope with the loss of a parent. Both Shawn and I share this unfortunate experience and know how valuable it is to have a source of strength to get you through such a tough time. It’s heart-warming to know that an organization such as this exists. Read more here.

Now that you’ve heard about how great the company is as well as all of my prior ravings about how amazing their single origin, small-batch, “better than fair trade”, *award-winning* chocolate is, I bet you’re ready to taste it, right?

Well, let’s get to it!

Giveaway Prize
We have not one but TWO prize packs to share. Two lucky winners will receive a pack that includes:
• 1 Jar of Chocolate Hazelnut Spread
• 1 Single Origin Dark Chocolate Bar
• 1 Tube of Cocoa Powder
• 1 Tube of Cocoa Nibs

Giveaway Rules & Deadline
Shawn and I recently outlined the steps of their bean-to-bar process for a (not-yet-released) poster. Whoever guesses the correct number of steps in the poster will win the aforementioned prize pack! The second prize pack goes to the next closest guess. This giveaway will go through Tuesday, December 14th. Hint: If you decide to do some research, the language on the poster is not the same as it is on their site; so the number is not the same.

Good luck and happy guessing! Thanks to Askinosie Chocolate for sharing their amazing products with us!

Update: This giveaway has ended. See the conclusion here!

48 responses so far:

  • 9

    by CatherineDec 9, 2010 at 3:50 pm
  • Oh I wants it!!
    How about 17. Seems like a good random number.

    by KathleenDec 9, 2010 at 4:09 pm
  • woowww it’s amazing! love love love chocolate :)i hope i win..

    by Little Z.Dec 9, 2010 at 4:28 pm
  • 50?

    by AngieDec 9, 2010 at 4:35 pm
  • I believe the process is 70 steps

    by Christopher SorelDec 9, 2010 at 4:41 pm
  • My guess is 77!

    by DaniDec 9, 2010 at 4:43 pm
  • Yummy! How about 10. :-)

    by AmandaDec 9, 2010 at 4:46 pm
  • hows about 12?

    by LinaDec 9, 2010 at 4:49 pm
  • 12?

    by Marci in MiamiDec 9, 2010 at 4:50 pm
  • I love this company so much. My guess is 23!

    by NatalieDec 9, 2010 at 4:53 pm
  • my guess is…90 steps! :)

    what a cute and unique proposal!

    by kaylaDec 9, 2010 at 5:09 pm
  • I am going to guess 68.

    by KimDec 9, 2010 at 5:10 pm
  • I was looking for an entry form and didn’t find one. Do we just make our guesses here? I’ll guess 65 steps.

    by LmDec 9, 2010 at 5:26 pm
  • 31

    by KathrynDec 9, 2010 at 5:29 pm
  • Ummmm 14?

    by Paula BraffordDec 9, 2010 at 5:40 pm
  • Yup, Lm- just leave a # here and I’ll let you know on Tuesday who got it right. All good guesses so far!

    by kristinaDec 9, 2010 at 6:10 pm
  • I’ll guess 11.

    by Michelle S.Dec 9, 2010 at 6:13 pm
  • I’m guessing the 70 steps don’t fit nicely on a poster so it was probably whittled down to 25 steps.

    by BryanDec 9, 2010 at 6:21 pm
  • I’m gonna go with my lucky number, 11!

    by DanielleDec 9, 2010 at 6:38 pm
  • Um, it’s not a lucky number, but I’m going to go with 13.

    by AmyDec 9, 2010 at 6:50 pm
  • It takes 20 from tree to my tummy!!

    by MinervaDec 9, 2010 at 7:06 pm
  • Oh my, so many high and low guesses. I’m not sure what to think. I’m going with my first impulse and say 8

    by Evan ThomasDec 9, 2010 at 7:09 pm
  • My guess will be 20 steps. BTW – GREAT JOB ON THE CHOCOLATE!!!

    by Kim StubbsDec 9, 2010 at 7:44 pm
  • 63

    by AliciaDec 9, 2010 at 8:31 pm
  • 73

    by RobDec 9, 2010 at 8:34 pm
  • Well I see 30 hasn’t been taken yet, so I’ll take that number.

    by DanDec 9, 2010 at 8:52 pm
  • Hey guys, if the correct guess is guessed twice, both winners will get a prize. If it’s guessed more than twice we’ll probably pick the first two that guessed that #. Good luck everyone!

    by kristinaDec 9, 2010 at 9:35 pm
  • 25

    by Claudia SmithDec 9, 2010 at 10:23 pm
  • My guess is 10.

    by JulieDec 9, 2010 at 10:31 pm
  • 14

    by AdrienneDec 9, 2010 at 11:18 pm
  • 7

    by ElizabethDec 9, 2010 at 11:34 pm
  • I’m going to say 5 since that would fit nicely on a poster :) It’s a pretty incredible company though just reading about it!

    by ReneeDec 10, 2010 at 2:28 am
  • 77

    by SchmidtyDec 10, 2010 at 4:01 am
  • i forgot mt number :( sorry!

    by Little Z.Dec 10, 2010 at 7:33 am
  • 8

    by RodzillaDec 10, 2010 at 8:59 am
  • If you do not count all the steps and try to make it fit on a poster than I would say 8

    by Christopher SorelDec 10, 2010 at 9:14 am
  • 10 steps… seems like a reasonable number for a poster :)

    by daniDec 10, 2010 at 9:52 am
  • 11 steps?

    by KaraDec 10, 2010 at 1:40 pm
  • 11 steps on the poster?

    by DanielleDec 10, 2010 at 2:22 pm
  • I guess 40.

    by ElizabethDec 10, 2010 at 11:12 pm
  • im going to guess….11 steps!

    by Casey FletcherDec 11, 2010 at 12:55 am
  • 15

    by AliciaDec 12, 2010 at 10:36 pm
  • hmm im gonna go with lucky number 13!

    by lauraDec 12, 2010 at 11:23 pm
  • 8?

    by ErinsFoodFilesDec 13, 2010 at 4:33 pm
  • 6 steps

    by SusanDec 14, 2010 at 1:11 am
  • 14

    by RileyDec 14, 2010 at 2:35 am
  • 10?

    by PriyaDec 14, 2010 at 2:39 am
  • [...] time to announce the winner of our fabulous Askinosie Chocolate Giveaway! With record-breaking Chocolate Peanut Butter Gallery reader participation, you guys seriously [...]

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