the chocolate peanut butter gallery

a site dedicated to the world's two best ingredients

The National Peanut Board’s Peanut Tasting Event in NYC

March 10th, 2009

National Peanut Board Event

On Wednesday March 4th, the National Peanut Board held a tasting event in NYC. Sometimes I really love living in NYC because where else would there be an event to honor peanuts during which they serve only foods made with peanuts?

The tasting took place downtown at the Astor Center. It was the first event I had ever spent there, and it’s a pretty cool space. We spent most of our time in the gallery / tasting room where everyone mingled and some spoke about the peanut butter / salmonella crisis or peanuts in general as everyone munched on various peannutty treats. At some point we migrated to a hallway in the back, which was a great spot because we got first dibs on whatever was coming out of the kitchen (hehe). We could also peek into the back room where they were filming chef demonstrations that were shown in the gallery for people who couldn’t squeeze into the demo room.

It was really interesting to be able to mingle among peanut farmers, product manufacturers, chefs and peanut enthusiasts since it’s not often that these groups come together in one room. Taste Tester and I got to meet a few members of the Peanut Butter & Co team including their web-guy, Scott Stephan and their designer, Mike Shea. We also met Raffaela Marie Fenn, the President and Managing Director of The National Peanut Board, Suvir Saran, the talented NYC chef-owner of the much raved about restaurant Devi, and Bernard Brown of The PB&J Campaign.

Some highlights of the event definitely included Suvir’s creations which were the Lemon Rice, Peanut Chaat and the Magic Bar (mmmm). After some deliberation over whether or not there were nuts or seeds in the Magic Bar (Taste Tester cannot eat either) Suvir confirmed that the only “nuts” used in the bars were peanuts. He then went on to say that it’s amazing how many people don’t realize that peanuts aren’t nuts. I couldn’t agree more – it feels like every time we explain to people that Taste Tester loves peanut butter but can’t eat nuts they get very confused (peanuts are actually a legume).

I have an embarrassing lack of pictures from this event. I know, what a bad blogger / nerd I am. Will drawings do? This is a rundown of the yummy peanut butter dishes we tasted:

National Peanut Board Tasting

Here are some translations:
- bo bia = shrimp jicama rolls with peanuts, fresh basil and peanut sauce
- xococacahua = peanut butter hot chocolate
- chaat = indian spiced chopped peanuts
- helado de cacahuate = peanut ice
- magic bar = baked bar made primarily of peanuts, chocolate and coconut

The only thing I tasted that I wasn’t crazy about was the Mac & Cheese made with peanut flour. There are some ingredients that I don’t really think go all that well w/pb and cheese is one of them.

All in all, it was a fun and well-put-together event. Bravo, National Peanut Board! We’re doing this again next year, right?

On our way out the door, we even got a goodie bag – sweet! It included a tote bag that I’ve since been using for groceries, a jar of PB & Co peanut butter, a cerrated spatula, peanut butter hot cocoa mix, an oven mitt, a drink mixer with a sample of peanut flour and various drink recipes, and some of this crazy stuff:

Sir Francis Bacon Brittle

The funny and innocent-looking packaging above (designed by Jeff Oehmen) conceals this:

Peanut Butter Bacon Brittle

I can’t say a lot about this brittle because I didn’t eat much of it. What I will say is that it’s very pungent and that I enjoyed making other unsuspecting people eat it. Buy a box here and try some yourself. The chocolate bar doesn’t smell as much like bacon as the brittle does.

So now that I’m stocked with peanut butter, peanut flour and peanut butter hot chocolate mix, I think I’ll have to get in the kitchen and start experimenting! Thanks to Peanut Butter & Co for inviting me to the tasting! :)

Remember to check out The National Peanut Board’s site for yummy recipes and The Astor Center’s calendar for future classes and events.

10 responses so far:

  • sounds like a very interesting event… and very lucrative for u :)

    by DaniMar 10, 2009 at 5:52 pm
  • I’m jealous! I was invited too and it kills me that I can’t go because I’m on the west coast. Bah!

    by NickMar 10, 2009 at 7:16 pm
  • Sounds like a totally awesome event. I wish I could’ve been there. I mean, how cool do all of those recipes sound. Except for the mac ‘n cheese: I’m with you; some things just shouldn’t have peanuts. Peanut butter hot chocolate sounds absolutely amazing, though!!

    by ElyseMar 11, 2009 at 1:41 am
  • this event ruled. nice write up and those illustrations are awesome! it was great meeting you and patrick, you guys should come hang out in brooklyn sometime.

    by Mike SheaMar 11, 2009 at 10:11 am
  • We too were sorry we couldn’t get back to NYC for the big National Peanut Board event. I have actually eaten both the Sir Francis Bacon products–brittle and chocolate bars–and they are both unique, fun and exciting. Once you start eating them you can’t put them down.

    We hate to see you so “picutreless” so if you would like to fill in the drawings with some nifty color photos of the Choclatique Peanut Butter & Jelly chocolate or the Chocolate Peanut Butter Drinking Mix you tasted please send me your e-mail address and I will post them to our FTP site. Also, you can find lots of other great tasting artisan peanut and peanut butter treats on our website at http://www.choclatique.com.

    by Ed EngoronMar 11, 2009 at 6:03 pm
  • We too were sorry we couldn’t get back to NYC for the big National Peanut Board event. I have actually eaten both the Sir Francis Bacon products–brittle and chocolate bars–and they are both unique, fun and exciting. Once you start eating them you can’t put them down.

    We hate to see you so “picutreless” so if you would like to fill in the drawings with some nifty color photos of the Choclatique Peanut Butter & Jelly chocolate or the Chocolate Peanut Butter Drinking Mix you tasted please send me your e-mail address and I will post them to our FTP site. Also, you can find lots of other great tasting artisan peanut and peanut butter treats on our website at the Choclatique site.

    by Ed EngoronMar 11, 2009 at 6:04 pm
  • I had a blast designing the peanut brittle packaging. thank you for the call out.

    by Jeff OehmenMar 13, 2009 at 5:20 pm
  • [...] writing that I didn’t have many pictures from The NPB’s Peanut Tasting Event, a few people kindly contacted me with photos of various products that were served or given out in [...]

  • What a wonderful event, I’m sorry I missed it! Great report!

    by Heidi / Savory TvMar 20, 2009 at 7:30 pm
  • [...] were lucky enough to taste Choclatique’s Peanut Butter & Jelly Truffle at The National Peanut Board Tasting a few weeks ago. If you love the classic combo of peanut butter and jelly, just wait until you [...]

Leave A Comment