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GNC ProCrunch: Peanut Butter Crunch

April 6th, 2008

GNC ProCrunch: Peanut Butter Crunch

Tagline: “Protein Nutrition Bar”

When it comes to protein bars, I’ll admit it: I judge a protein bar by it’s cover. And I’m a little scared off the bat to taste this bar. It’s got some bright flashy packaging and on it, it says “16 grams of quality protein.” The last bar I tasted with that much protein was the Clif Builder’s bar that had 20 grams in it and it tasted like… well… crap. But I’m on a mission to find awesome chocolate peanut butter protein bars (assuming they exist), so I must press on.

This bar has 260 calories (60 from fat) for a 65g (2.3 oz) bar.

Okay, I’m a bit confused here. This bar says it’s peanut butter flavor and it looks peanut butter flavor, but it has a fairly distinct mocha flavor. …Huh? I also think this bar is misnamed by use of the word “crunch”. It’s definitely more crispy than crunchy. It’s important to be accurate when describing a bar’s texture as their textures can be quite unpleasant sometimes.

The base of the bar looks to have that blended bar consistency like that of the powerbar, but it’s surprisingly crispy, which I like. It’s a peanut butter protein mixture with krispies scattered throughout. A few bites in, I can’t stand it any more- what could possibly be causing that mocha taste?!…

Nothing in the ingredients hints to this flavor, or at least, none of the words I understand do. So I can do nothing but eat on. The good news is that the mocha flavor is mostly noticeable with the first few bites. Once you get used to it, and the surprise to your tastebuds passes, the peanut butter flavor becomes much more apparent. The chocolate coating doesn’t contribute much flavor as it’s either too thin or too waxy or too… bad.

But somehow overall, I like this bar and I didn’t expect to at all. I tend to like the more natural looking bars and cringe a little upon taking the first bite of any bar with the phrase “Performance Bar” on the package. Mostly because the natural ones tend to have ingredients that you know and love scattered throughout while these workout bars have blended hunks of protein – a quality I complain about often. Congrats, GNC ProCrunch, you’ve embarassed me for my prejudgement.

The next time you walk into a GNC and are battling indecision as you peruse the many shelves stocked with tons of protein bars, grab yourself a ProCrunch Peanut Butter Crunch. There’s no reason to be scared. I promise!

GNC ProCrunch: Peanut Butter Crunch

5 responses so far:

  • 2 good peanut butter bars I’ve found, maybe you could review them on here:

    EAS Myoplex Lite peanut butter chocolate: this one looks kind of like a granola bar with some chocolate coating/drizzle.

    InterActive Fibersense peanut butter: this is one of the ‘scary’ protein bars you speak of, but it’s packed with fibre and really not bad tasting at all (though the chocolate one doesn’t compare).

    by AnneApr 6, 2008 at 9:41 am
  • Chocolate peanut butter is the only way to go with protein bars, it seems to cover the flavor of highly processed protein+sugar+who-knows-what. That’s why I make my own (with peanut butter of course): No-bake Protein Bars. Simply use chocolate or chocolate fudge pudding mix along with chocolate or vanilla protein and you’ve got the best peanut butter & chocolate protein bar around!

    - The Peanut Butter Boy

    by NickApr 6, 2008 at 12:22 pm
  • My healthy ways are corrupting you! :) I knew you would see it my way…..haha!

    by CarlaApr 6, 2008 at 12:34 pm
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  • Have you tried Oh Yeah! Protein Wafers? they’re built like nutty bars but low in carbs and full of protein

    by KApr 15, 2008 at 1:01 pm

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